Hospitality and tourism are two simple words covering a world of passion, dreams, and details. These industries are filled with dreamers, visionaries, and dedicated people, who put their heart to anything they do. Triptale presents you with a blog especially for you, with all that’s interesting, new, exciting, and vital to know about apps and leisure that turns the world around.

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Crisis management: How mobile can help travel companies help customers stuck in an emergency

The recent coup in Thailand has brought a question to many travel companies minds; how do we prepare for crisis management when an emergency effects a country we’ve got customers currently in. Whether you’re a hotel group, DMO or travel agency, you’ve got a duty to help people who happen to be in countries hit […]

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Hotel bookings: One in five nights now booked from mobile

Australian online travel agency Wotif recently disclosed that 49% of their hotel-related traffic now comes from mobile (web and apps), a staggering increase of 37% from 2013. The online travel agency, recently acquired by Expedia, manages around 30,000 hotels in Asia, Australia and New Zealand. That’s a lot of eyes on those little screens… and they […]

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Stand out from the crowd: How to optimize your Google Play app details page

With more than one million apps available on Android’s marketplace, it’s easy to get lost among hundreds of competitors. Here is our advice on how to make your app really stand out. Photo: Sara Sampsel Last year, 60% of all downloads came from people browsing in the app stores: this means that if you’re not optimizing your […]

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Mobile travel: Hilton launch “select your own room”

84% of business travelers indicated they would welcome the ability to select their own room. And given the popularity of selecting your own seat at the movies, airplane and concerts it’s hardly a surprise that added control is in high demand. That’s why Hilton has decided to make this the focus of their new service […]

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Big news: Commerce comes to maps

In the recent Google Maps update a hard-to-spot new feature was included, which is in fact a huge step for the location-based vertical – commerce has come to maps! The new version allows users to “Book Uber” (this is a taxi from the american taxi corp. of same name), from inside the navigations menu. This […]

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Apps still beating mobile web, by 6 to 1 minute spent!

Six years into the race for your attention on mobile, apps are winning. A recent report by Flurry, who sits on the world’s most detailed mobile analytics, show that Americans are spending 6 minutes in apps, for every 1 they spend on mobile web. Apps were considered a fad by some, but statistics clearly show […]

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Android vs iPhone, why you should start on one platform

Every marketeer would like to reach as many people as possible. So why is it a good idea to start building your app only on one platform?  The team at Triptale has built 70 apps, both for Android and iOS. Based on our experience with that, here’s why we suggest starting simple, it could end […]

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Apps with in-destination information are an opportunity for DMOs, says eMarketer

“As smartphones become ubiquitous among travelers, DMOs and SMBs can attract and retain customers by offering mobile features that guide travelers through their destination, not just to their destination” This was the verdict of eMarketer, based on a new analysis of the usage of mobile to do local searches for restaurants and things to do while traveling. Almost half […]

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New study: Branded apps increase purchasing intent

A report about branded app usage helps digital marketing managers understand how consumers use branded apps. The report is full of good news for marketeers.  Most people use branded apps More than half of smart phone users say they regularly use a store, brand or product app, says a February 2013 study conducted by Ipsos OTX and Ipsos […]

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Case Study: NoBordersMagazine - Digital city guide and catalogue

How NoBordersMagazine turned their print materials into user-friendly mobile guides You know how they say that print is dead? This story is the living proof that printed & online content can work together, if you have the right partner. Here’s how Triptale and NoBordersMagazine cooperated easily to create a mobile guide for our customers.  NoBordersMagazine.org […]

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STUCK IN A PAPER WORLD: Travel companies are missing out on mobile marketing opportunities

This post was also published as a popular guest post on travel tech site news site Tnooz.  …. In the recent month Triptale went to two traditional consumer travel shows, Herning Travel Show and ITB in Berlin, to see how travel companies promote their destinations. The shows were massive and included all the major destinations, airlines and travel […]

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Urban Adventures launch their own city guide series in partnership with Triptale

We are super stoked to announce the launch of a new series of city guides in partnership with global tour company Urban Adventures. The city guides feature the favourite local spots and insider know-how from the Urban Adventures team, who are located in the cities covered. The guides are built on Triptale’s app-making platform. City guides […]

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