Travellers make the most of their time
The German National Tourism Board worked with Triptale to create a niche mobile app, available both for iOS and Android, to showcase all the world heritage sites in Germany and help travelers make the most of their time exploring the beautiful attractions the country has to offer.
The primary purpose of the app is to provide relevant travel information in a visual, readily available, and up-to-date format. It also supports multiple languages, which is ideal for this purpose as the app is easily customizable to the countries the campaign is targeting.
The result: Quick international spread and high engagement. The app has been downloaded in more than 50 countries around the world and is especially popular amongst travelers from the Netherlands and Switzerland. After Germany, they are on the top 3 on number of downloads.
Visual overview, suggested routes, Instagram integration, and multiple languages
The app includes three key components: A visual overview of all the UNESCO sites in Germany, 8 travel routes to help visitors with their travel planning and inspire them to discover more sights, and a photo feed from a specific Instagram hashtag to engage with visitors. In addition, the app is available in 12 different languages, further enhancing the reach and country-specific targeting of the campaign.